Euromonitor International calls for segregated cycling routes in central London

logo-euromonitor-internationalEuromonitor International is a leading  market intelligence firm, providing market research and business intelligence reports. The firm has been based in Farringdon, London for over 42 years and employs more than 1,000 analysts and consultants globally.

Catherine Dix, Corporate Social Responsibility Manager, explained why they are backing the plans:

‘…We have a commitment to reduce the impact of our business on the environment and a key initiative is encouraging and supporting our staff to consider cycling as transport option. A considerable number of our employees, including our CEO, cycle to work but we would like to see more. Evidence from staff consultations is that many more would like to cycle to the office if they felt comfortable and safe on the roads.

‘We value their safety and we want to promote active lifestyles for all our employees. We support their freedom to choose how they get to work. We also note strong evidence that more cycling increases spending in local retail businesses and lowers air pollution levels.

‘The proposed north–south and east–west routes will help us attract and retain the employees our business needs to continue to thrive. They will also make London a more attractive city in which to build and run our business.

‘Crossrail for Bikes’ is, on balance, great for our business and for London. Please make sure these plans are delivered, without delay.’