Saffron Digital, based in Farringdon, support new Cycle Superhighway plans

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Saffron Digital is a leading digital media services delivery company. They have been based in Farringdon for nine years.

Jason Keane, CEO explained the company’s position on Crossrail for bikes:

‘Like many businesses in London, a growing number of our employees cycle to work. An even larger proportion of our team would cycle to the office if they felt comfortable and safe on the roads.

Jason_Keane‘We value their safety and we want to promote active lifestyles for all our employees. We support their freedom to choose how they get to work. We also note strong evidence that more cycling increases spending in local retail businesses and lowers air pollution levels.

‘The proposed north–south and east–west routes will help us attract and retain the employees our business needs to continue to thrive. They will also make London a more attractive city in which to build and run our business.

‘Crossrail for Bikes’ is, on balance, great for our business and for London.  Please make sure these plans are delivered, without delay.’