MD of ICM Group, leading UK market research agency, backs ‘Crossrail for Bikes’

PrintICM group is a leading market research agency based in Soho, London. The company provides market research services and have been based in London for 25 years.

With a growing number of their 90 employees cycling to work. Andrew Wiseman, managing director explained why they were backing ‘Crossrail for bikes’:

‘An even larger proportion of our team would cycle to the office if they felt comfortable and safe on the roads.

We value their safety and we want to promote active lifestyles for all our employees. We support their freedom to choose how they get to work. We also note strong evidence that more cycling increases spending in local retail businesses and lowers air pollution levels.

The proposed north–south and east–west routes will help us attract and retain the employees our business needs to continue to thrive. They will also make London a more attractive city in which to build and run our business.

‘Crossrail for Bikes’ is, on balance, great for our business and for London. I look forward to seeing the plans for this beneficial scheme develop and come to fruition.’

1014913_Verve_Andrew_WisemanAndrew Wiseman

Managing Director, ICM Group